GREAT Britain
The GREAT Britain campaign redefines how the world sees the UK, leveraging the legacy of the 2012 Olympics, Paralympics, and the Queen’s Diamond Jubilee.
Showcasing British talent and innovation, it positions the UK as a vibrant, inspiring and must-visit destination.
“The British Government launched its GREAT campaign to get the world thinking and feeling differently about Britain, repositioning us as a vibrant, inspiring and innovative nation to visit and invest in now”. - David Cameron.
Brand identity system / Positioning / Tone of voice / Art Direction / Advertising campaigns / Printed & digital communications /Guidelines.
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Curated
Curated by Hadley Yates transforms the unnatural into natural, redefining hair extensions and beauty. Effortlessly chic and instantly iconic, it builds on Hadley Yates’ trusted legacy, attracting new fans while strengthening loyal connections.
