Curated
Curated by Hadley Yates transforms the unnatural into natural, redefining hair extensions and beauty. Effortlessly chic and instantly iconic, it builds on Hadley Yates’ trusted legacy, attracting new fans while strengthening loyal connections.
As the next evolution, Curated stands as the premium choice, winning hearts, minds and setting a new standard in the hair and beauty luxury industry.
Naming / Positioning / Brand identity system / Packaging / Tone of voice / Printed & digital communications / Social media / Website / Promotional merchandise.
Next Project
Lea_p Leadership
Through a well considered strategic process, the Lea_p website refresh, updated the brand’s visual identity and messaging while preserving its core identity. Bringing the business’s purpose to life and cultivating stronger connections with the audience through authentic, impactful experiences.