Brand strategy & identity · London
It’s a brand new world.
Time for brand new thinking.
We work with ambitious leaders to build braver brands and create what’s next.
Think big. Stand out. Be the difference.
Selected Clients
Featured Brand Work
Curated
Curated by Hadley Yates transforms the unnatural into natural, redefining hair extensions and beauty. Effortlessly chic and instantly iconic, it builds on Hadley Yates’ trusted legacy, attracting new fans while strengthening loyal connections.
Lea_p Leadership
Through a well considered strategic process, the Lea_p website refresh, updated the brand’s visual identity and messaging while preserving its core identity.
DM66
Where Swiss luxury meets tradition and innovation. DM66 by Don Misima, a handcrafted cigar brand poised to lead the market.
GREAT Britain
The GREAT Britain campaign redefines how the world sees the UK, leveraging the legacy of the 2012 Olympics, Paralympics, and the Queen’s Diamond Jubilee.
About
We sit where design, brand and business strategy meet. For more than 20 years we’ve shaped brands at Wolff Olins and Deloitte, and on the world stage with London 2012 and the GREAT Britain campaign.
Now we bring that thinking straight to ambitious leaders. We work closely, challenge assumptions and turn complex business problems into brands that are clear, distinctive and built to grow.
From itsu to Curated, our work proves one thing: braver brands win.
Based in London. Working everywhere.
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![Paul and Hadley Yates, founders of Hadley Yates and Curated]()
Thank you Karen for turning our vision into a reality.
A true professional from start to finish, and was fully immersed into every aspect of our business.
Creating our branding was such an enjoyable experience with Karen, and made us look at our end goal from a different perspective.
Every step of the way was thoroughly thought through; Karen delivered more than we even thought was possible.
Karen thoroughly researched our market and fully delivered.
Thank you Karen.
Paul & Hadley Yates, Company Founders & Owners, Hadley Yates.
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![David Cameron, Prime Minister of the United Kingdom]()
The British Government launched its GREAT campaign to get the world thinking and feeling differently about Britain, repositioning us as a vibrant, inspiring and innovative nation to visit and invest in now.
David Cameron, Prime Minister, United Kingdom 2012
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![Emmanuelle Langlois, executive coach and founder of Lea_p]()
I had the pleasure of working with Karen to redesign the Lea_p website and refresh our branding. The experience far exceeded our expectations.
What stood out most was the depth of insight and collaboration Karen brought to the table. Through her strategic process, we were able to clarify and refine our messaging and value proposition in a way that felt both clear and impactful.
She has a remarkable ability to incorporate diverse perspectives, ensuring every voice is heard while guiding us toward a unified, inspiring vision for our business.
Karen’s input and guidance were invaluable, always pushing us to think creatively without ever feeling prescriptive. The entire process was both empowering and enriching and we are thrilled with the results.
Emmanuelle Langlois, Executive Coach, Founder & Partner of Lea_p.
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![Derek Bell, company director of Don Misima, makers of DM66]()
Karen has shown remarkable human relations. Her interactions with us are always characterised by respect and professionalism.
As neophytes in the complex world of branding, we greatly appreciate and value her guidance and patience throughout the process. Her talent, professionalism and ability to guide and deliver make her an invaluable asset to any team.
Derek Bell, Company Director, Don Misima
