Refreshing a Brand for Impact

The Lea_p website refresh was a transformative project that beautifully blended strategy, creativity, and purpose. Through a meticulously considered strategic process, we partnered with Brand Strutt to update Lea_p’s visual identity and messaging while preserving its core values. The result? A revitalized brand that resonates deeply with its audience and drives meaningful engagement.

Breathing New Life into Lea_p's Brand Identity

Our work focused on bringing Lea_p’s purpose to life by cultivating stronger connections with its audience. Every element of the refresh, from design and content to functionality, was aligned with the brand’s values and market trends. This holistic approach ensured a seamless, engaging user experience that clearly communicates Lea_p’s unique story and offerings.

By staying true to the brand’s core essence while modernizing its presentation, the refresh created a platform that authentically reflects Lea_p’s transformative impact. The updated visual identity and tone of voice were carefully crafted to build trust and inspire action among its target audience.

Driving Growth Through Thoughtful Design and Messaging

This website refresh wasn’t just about aesthetics; it was about enhancing usability and relevance. A user-friendly interface, impactful messaging, and an intuitive structure were central to achieving Lea_p’s objectives. Together, these updates ensure the brand stays at the forefront of its market, driving engagement and building lasting client relationships.

The outcome speaks volumes: a digital presence that not only reflects Lea_p’s mission but also propels its transformative growth.

Key Deliverables:

  • Brand Essence Refresh: Preserving and enhancing the brand’s core identity.

  • Positioning: Aligning Lea_p’s messaging with its purpose and audience needs.

  • Brand Identity System: Crafting a cohesive and modern visual language.

  • Tone of Voice: Establishing a consistent, authentic voice that connects with the audience.

  • Website Design and Development: Creating an intuitive, visually compelling platform.

  • Marketing Materials: Supporting the brand’s growth with engaging collateral.

Partnering with Brand Strutt

This project showcased the value of strategic collaboration. Working with Brand Strutt allowed us to align on every detail, ensuring the refresh delivered a website that not only looks great but performs exceptionally. Together, we’ve built a platform that empowers Lea_p to achieve its goals and connect with its audience on a deeper level.

If your business is looking to redefine its online presence and align your brand with its purpose, reach out to explore how we can help.

Mary Philip

Squarespace Expert Member, Circle Member & only Squarespace Authorised Trainer in Scotland.

https://maryphilip.com
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